![]() ![]() What Paul says: “I keep hearing the word ‘Atlantis,’ so I’m not seeing stars and light but rather submerged and dissolving if Stellantis were an antacid, the company would note the logo’s effervescence. ![]() Along with the Stellantis name - whose Latin root ‘stello’ means ‘to brighten with stars’ - it is the visual representation of the spirit of optimism, energy and renewal of a diverse and innovative company determined to be one of the new leaders in the next era of sustainable mobility.” What they say: Stellantis, an automaker newly formed by merger between Fiat Chrysler Automobiles and PSA Group, said in November 2020 that its new logo “symbolizes the rich heritage of Stellantis’ founding companies and the unique combined strengths of the new group’s portfolio of 14 storied automotive brands, as well as the diverse professional backgrounds of its employees working in all of the regions. Stellantis Manufacturer images illustration by Paul Dolan | That said, I don’t much care for it - but I didn’t think the old logo was all that great, either. What I say: It looks like an icon for a smartphone app, which makes sense, since it likely won’t appear on cars but might be used for smartphone apps around connected-car services. The blue looks like the blue LED that’s in all kinds of electronics these days.” As mentioned, the logo references an electric plug. On the gradient version of the logo, there is a little bit more of a bevel on the entire logo, which might have been added to help with readability of a much lighter blue. What Ken says: “The new logo retains, for the most part, the same elements: the letters GM and an underline to square up the space around the descending portion of the lowercase ‘G.’ The original square is now a line around a line. For now, it has a friendly, more personal touch.” It’s surprising that GM chose a lowercase font, but once EV cars aren’t seen as trendy, the mark could revert to a more traditional font. They both get away from a traditional font, looking for something more hand-crafted with sharp corners. Combined with the underscore around it, I’m seeing a row of battery packs, as well, and the lowercase ‘G’ looks like an upside-down electric plug. The negative space of the lowercase ‘M’ suggests the lines of a power cord. What Paul says: “GM is all in on the EV theme with this redesign. What GM says : Deborah Wahl, GM’s chief marketing officer, was quoted by Adweek as saying that the color choice hints at “the clear blue skies of an all-electric future” and the switch to lowercase lettering “signals immediately more inclusivity, more approachability, a more human aspect.” General Motors Manufacturer images illustration by Paul Dolan | The first two designs - one redone, the other all-new - are for larger corporations made up of many individual automakers, so they’re less likely to ever appear on vehicles. So to help analyze these new logos - which may or may not appear on vehicle badging - I enlisted the help of ’s Lead Designer Paul Dolan and Senior Designer Ken Nesbit. Not only do I dislike resolutions, I also know very little about graphic design. View all 2021 Volkswagen Atlas models for sale near 60606 ![]()
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